@font-face {
  font-family:Manrope;
  src:url('../fonts/manrope.ttf') format('truetype');
  font-weight:200 800;
  font-display:swap;
}

:root {
  --paper:#f5f3ee;
  --ink:#171714;
  --orange:#f17124;
  --line:#d4d2cd;
  --pad:4.4vw;
}

* {
  box-sizing:border-box;
}

html {
  scroll-behavior:smooth;
  scroll-padding-top:88px;
}

body {
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:Manrope,Arial,Helvetica,sans-serif;
}

button,input,select,textarea {
  font:inherit;
}

button,a {
  -webkit-tap-highlight-color:transparent;
}

button {
  color:inherit;
  cursor:pointer;
}

a {
  color:inherit;
  text-decoration:none;
}

button {
  border:0;
  background:none;
}

img {
  max-width:100%;
  display:block;
}

h1,h2,h3,p {
  margin:0;
}

h1,h2 {
  font-weight:800;
  letter-spacing:-.065em;
  line-height:.96;
}

em {
  font-style:normal;
  color:var(--orange);
}

button:focus-visible,a:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible {
  outline:3px solid var(--orange);
  outline-offset:5px;
}

::selection {
  background:var(--orange);
  color:var(--ink);
}

.skip {
  position:fixed;
  top:-100px;
  left:20px;
  z-index:500;
  padding:15px;
  background:var(--orange);
}

.skip:focus {
  top:10px;
}

.section {
  padding:100px var(--pad);
}

.eyebrow,.section-label,.hero-top,.hero-foot,.work-bottom,.footer-bottom {
  font-size:11px;
  font-weight:600;
  letter-spacing:.08em;
}

.section-label {
  display:flex;
  justify-content:space-between;
  margin-bottom:65px;
}

.nav {
  height:90px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  position:absolute;
  z-index:50;
  top:0;
  width:100%;
  padding:0 var(--pad);
  border-bottom:1px solid var(--line);
  gap:30px;
}

.brand {
  width:105px;
  height:62px;
  overflow:hidden;
  position:relative;
}

.brand img {
  position:absolute;
  width:114px;
  max-width:none;
  top:-22px;
  left:-4px;
  mix-blend-mode:multiply;
  filter:invert(1);
}

.nav nav {
  display:flex;
  gap:28px;
  margin-left:auto;
  margin-right:5vw;
  font-size:12px;
  font-weight:600;
}

.nav nav a {
  position:relative;
}

.nav nav a:after {
  content:'';
  height:1px;
  width:0;
  position:absolute;
  bottom:-6px;
  left:0;
  background:var(--orange);
  transition:width .3s;
}

.nav nav a:hover:after {
  width:100%;
}

.nav-cta {
  font-size:12px;
  font-weight:700;
  border:1px solid var(--ink);
  border-radius:30px;
  padding:14px 18px;
}

.nav-cta span {
  margin-left:28px;
  color:var(--orange);
  font-size:18px;
}

.menu-toggle {
  display:none;
}

.mobile-menu {
  display:none;
}

.hero {
  height:max(830px,100svh);
  max-height:1120px;
  min-height:780px;
  position:relative;
  overflow:hidden;
  padding-top:90px;
}

.hero-top {
  display:flex;
  justify-content:space-between;
  position:relative;
  padding:25px var(--pad);
  font-size:9px;
}

.hero-top i {
  display:inline-block;
  width:6px;
  height:6px;
  background:var(--orange);
  border-radius:50%;
  margin-right:8px;
}

.hero-copy {
  position:relative;
  text-align:center;
  padding-top:88px;
  z-index:3;
  pointer-events:none;
}

.hero-copy button,.hero-copy a {
  pointer-events:auto;
}

.hero-copy .eyebrow {
  font-size:10px;
  margin-bottom:22px;
}

.hero h1 {
  font-size:clamp(62px,7.8vw,133px);
  line-height:.99;
  letter-spacing:-.065em;
}

.hero-click {
  font:inherit;
  letter-spacing:inherit;
  padding:0;
  color:var(--orange);
  position:relative;
  line-height:1;
}

.hero-click:after {
  content:'';
  position:absolute;
  bottom:3px;
  left:0;
  width:100%;
  height:4px;
  background:var(--orange);
  transform:scaleX(0);
  transform-origin:left;
  transition:transform .3s;
}

.hero-click:hover:after {
  transform:scaleX(1);
}

.click-spark {
  font-size:.5em;
  position:absolute;
  right:-.7em;
  top:-.13em;
  transform:rotate(15deg);
}

.period {
  color:var(--orange);
}

.hero-bottom {
  display:flex;
  justify-content:center;
  gap:70px;
  text-align:left;
  margin-top:30px;
}

.hero-bottom p {
  font-size:12px;
  line-height:1.7;
  padding-top:3px;
}

.pill {
  display:inline-flex;
  align-items:center;
  gap:35px;
  font-size:12px;
  font-weight:600;
  padding:17px 24px;
  border-radius:40px;
}

.pill span {
  font-size:20px;
  line-height:.7;
}

.dark {
  background:var(--ink);
  color:var(--paper);
}

.light {
  background:var(--paper);
  color:var(--ink);
}

.text-link {
  display:block;
  font-size:11px;
  margin-top:17px;
  padding-left:24px;
}

.text-link span {
  margin-left:65px;
}

.hero-foot {
  position:absolute;
  bottom:28px;
  left:var(--pad);
  right:var(--pad);
  display:flex;
  justify-content:space-between;
  font-size:9px;
  z-index:4;
}

.hero-foot a>span {
  margin-left:12px;
}

.ad-world {
  position:absolute;
  inset:0;
  pointer-events:none;
  perspective:1000px;
}

.float-ad {
  position:absolute;
  box-shadow:0 10px 24px #0002;
  overflow:hidden;
  background:var(--paper);
  will-change:transform;
}

.float-ad>img {
  width:100%;
  height:100%;
  object-fit:cover;
}

.float-ad>span {
  position:absolute;
  font-size:7px;
  letter-spacing:.08em;
  left:0;
  bottom:0;
  width:100%;
  padding:9px 12px;
  background:var(--paper);
}

.soda {
  width:18%;
  height:205px;
  left:2.5%;
  top:205px;
  transform:rotate(-13deg);
}

.fashion {
  width:19%;
  height:232px;
  right:2.5%;
  top:166px;
  transform:rotate(12deg);
}

.aura {
  width:17%;
  height:156px;
  left:7%;
  bottom:96px;
  transform:rotate(8deg);
}

.aura>span {
  font-family:Georgia,serif;
  font-size:26px;
  background:transparent;
  color:white;
  padding:10px;
  text-align:center;
}

.aura small {
  font-family:Arial;
  font-size:6px;
  display:block;
}

.noir {
  width:18%;
  height:162px;
  right:4.5%;
  bottom:97px;
  transform:rotate(-9deg);
}

.tiny-note {
  position:absolute;
  top:151px;
  left:20%;
  font-family:Georgia,serif;
  font-style:italic;
  font-size:12px;
  transform:rotate(-12deg);
}

.tiny-note span {
  display:block;
  text-align:right;
  font-size:22px;
}

.intro {
  position:fixed;
  inset:0;
  background:var(--ink);
  color:var(--paper);
  z-index:200;
  display:flex;
  align-items:center;
  justify-content:center;
  flex-direction:column;
  gap:16px;
  animation:intro-out .6s 1.05s forwards;
  pointer-events:none;
}

.intro img {
  width:35px;
  animation:intro-click .5s .2s both;
}

.intro>span {
  font-size:65px;
  letter-spacing:-4px;
  font-weight:800;
}

.intro small {
  font-size:11px;
}

.cursor {
  position:fixed;
  left:0;
  top:0;
  pointer-events:none;
  z-index:300;
  display:none;
  align-items:center;
  justify-content:center;
  transform:translate(-100px,-100px);
}

.cursor img {
  width:19px;
  transition:transform .2s;
}

.cursor span {
  display:none;
  font-size:10px;
  font-weight:800;
}

.cursor.active {
  width:60px;
  height:60px;
  border-radius:50%;
  background:var(--orange);
  margin:-25px;
}

.cursor.active img {
  display:none;
}

.cursor.active span {
  display:block;
}

.pulse {
  position:fixed;
  border:1px solid var(--orange);
  width:12px;
  height:12px;
  border-radius:50%;
  pointer-events:none;
  z-index:299;
  animation:pulse .45s ease-out forwards;
}

.click-sequence {
  height:300vh;
  background:var(--ink);
  color:var(--paper);
  position:relative;
}

.sequence-inner {
  height:100vh;
  position:sticky;
  top:0;
  display:flex;
  align-items:center;
  justify-content:center;
  overflow:hidden;
}

.sequence-inner span {
  position:absolute;
  font-size:clamp(45px,12vw,200px);
  letter-spacing:-.07em;
  font-weight:800;
  opacity:0;
  transform:translateY(55px);
}

.sequence-inner span:first-child {
  opacity:1;
  transform:none;
  color:var(--orange);
}

.click-sequence>p {
  position:absolute;
  bottom:35px;
  text-align:center;
  width:100%;
  font-size:10px;
  letter-spacing:.15em;
}

.statement h2 {
  font-size:clamp(54px,8.6vw,145px);
}

.outline {
  -webkit-text-stroke:1px var(--ink);
  color:transparent;
}

.statement-bottom {
  display:flex;
  justify-content:flex-end;
  align-items:center;
  gap:8vw;
  margin-top:-60px;
}

.statement-bottom p {
  font-size:15px;
  line-height:1.8;
}

.statement-bottom strong {
  display:block;
  margin-top:20px;
}

.asterisk {
  font-size:120px;
  color:var(--orange);
  line-height:1;
}

.brand-stats {
  display:grid;
  grid-template-columns:repeat(2,1fr);
  border-top:1px solid var(--line);
  margin-top:95px;
  padding-top:32px;
}

.brand-stats strong {
  font-size:6.8vw;
  line-height:1;
  letter-spacing:-.065em;
  font-weight:600;
}

.brand-stats strong span {
  color:var(--orange);
}

.brand-stats p {
  font-size:12px;
  margin-top:15px;
}

.ticker {
  background:var(--orange);
  overflow:hidden;
  padding:22px 0;
  transform:rotate(-2deg);
  width:100%;
  margin:25px 0;
}

.ticker>div {
  width:max-content;
  font-size:38px;
  font-weight:800;
  letter-spacing:-.025em;
  animation:ticker 40s linear infinite;
}

.services-heading {
  display:flex;
  justify-content:space-between;
  gap:50px;
  align-items:flex-end;
  margin-bottom:70px;
}

.services-heading h2 {
  font-size:6.2vw;
}

.services-heading>p {
  font-size:15px;
  line-height:1.8;
  width:300px;
  margin-right:7vw;
}

.service-journey {
  display:grid;
  grid-template-columns:1fr 1.15fr;
  gap:8vw;
}

.service-art {
  position:sticky;
  top:35px;
  height:550px;
  overflow:hidden;
  background:#143a85;
}

.service-art img {
  width:100%;
  height:100%;
  object-fit:cover;
  transition:opacity .2s,transform .7s;
}

.service-art>div {
  position:absolute;
  inset:0;
  padding:26px;
  display:flex;
  flex-direction:column;
  justify-content:space-between;
  color:white;
  background:linear-gradient(transparent 50%,#000a);
}

.service-art span {
  font-size:10px;
  letter-spacing:.06em;
}

.service-art strong {
  font-size:3.4vw;
  line-height:1;
  letter-spacing:-.04em;
}

.service-item {
  border-top:1px solid var(--line);
}

.service-item:last-child {
  border-bottom:1px solid var(--line);
}

.service-trigger {
  display:flex;
  width:100%;
  align-items:center;
  text-align:left;
  padding:22px 0;
  gap:18px;
}

.service-trigger>span {
  font-size:11px;
  color:#666;
}

.service-trigger h3 {
  font-size:22px;
  font-weight:600;
  letter-spacing:-.035em;
}

.service-trigger b {
  margin-left:auto;
  font-size:25px;
  font-weight:400;
}

.service-item.open .service-trigger {
  color:var(--orange);
}

.service-content {
  display:none;
  padding:0 30px 28px;
}

.service-item.open .service-content {
  display:block;
}

.service-content p {
  font-size:15px;
  line-height:1.7;
}

.service-content small {
  display:block;
  margin:16px 0;
  font-size:10px;
  line-height:1.8;
  text-transform:uppercase;
  letter-spacing:.04em;
}

.service-content button {
  font-size:12px;
  padding:0;
  border-bottom:1px solid;
  padding-bottom:5px;
}

.experiment {
  background:#e9e7e1;
  min-height:700px;
  text-align:center;
  padding:75px 20px 45px;
  overflow:hidden;
}

.experiment h2 {
  font-size:6vw;
  margin-top:25px;
}

.explosion {
  height:300px;
  position:relative;
  max-width:1000px;
  margin:0 auto;
  display:flex;
  align-items:center;
  justify-content:center;
}

.explosion>button {
  z-index:2;
  position:relative;
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:20px;
}

.explosion>button>img {
  height:100px;
  transition:transform .35s;
  filter:drop-shadow(0 10px 8px #0002);
}

.explosion>button:hover img {
  transform:rotate(-12deg) scale(1.12);
}

.explosion>button>span {
  font-size:9px;
  letter-spacing:.12em;
}

.format {
  position:absolute;
  left:calc(50% - 65px);
  top:65px;
  width:130px;
  height:165px;
  background:var(--orange);
  padding:15px;
  opacity:0;
  transform:scale(.1);
  transition:transform .7s cubic-bezier(.2,.75,.3,1),opacity .35s;
  text-align:left;
  font-size:10px;
}

.format b {
  display:block;
  font-size:30px;
  letter-spacing:-.06em;
  line-height:1;
  margin:12px 0;
}

.f2 {
  background:var(--ink);
  color:var(--paper);
  width:190px;
  height:120px;
}

.f3 {
  background:white;
  height:95px;
  width:190px;
}

.f3 b {
  font-size:15px;
  letter-spacing:0;
}

.f4 {
  background:#1d44c9;
  color:white;
}

.f5 {
  background:#cee541;
}

.exploded .format {
  opacity:1;
}

.exploded .f1 {
  transform:translate(-300px,-30px) rotate(-15deg);
}

.exploded .f2 {
  transform:translate(-210px,100px) rotate(6deg);
}

.exploded .f3 {
  transform:translate(150px,-60px) rotate(-6deg);
}

.exploded .f4 {
  transform:translate(290px,25px) rotate(12deg);
}

.exploded .f5 {
  transform:translate(120px,80px) rotate(-10deg);
}

.experiment-result {
  font-size:22px;
  font-weight:800;
  letter-spacing:-.02em;
  margin-top:20px;
}

.reset-experiment {
  font-size:11px;
  text-decoration:underline;
  margin:15px auto;
}

.work {
  background:var(--ink);
  color:var(--paper);
  height:420vh;
  position:relative;
}

.work-sticky {
  position:sticky;
  top:0;
  height:100svh;
  min-height:680px;
  overflow:hidden;
  padding:45px var(--pad) 20px;
}

.work .section-label {
  margin-bottom:25px;
  color:#aaa;
}

.work-head {
  display:flex;
  justify-content:space-between;
  align-items:flex-end;
  margin-bottom:30px;
}

.work h2 {
  font-size:4.8vw;
  line-height:1;
}

.work-count {
  font-size:13px;
}

.work-track {
  display:flex;
  gap:4vw;
  will-change:transform;
}

.project {
  flex:0 0 75vw;
  min-width:0;
}

.project-button {
  display:block;
  position:relative;
  width:100%;
  height:50vh;
  min-height:280px;
  padding:0;
  overflow:hidden;
  text-align:left;
}

.project-button img {
  width:100%;
  height:100%;
  object-fit:cover;
  transition:transform .7s;
}

.project-button:hover img {
  transform:scale(1.035);
}

.project-overlay {
  position:absolute;
  bottom:25px;
  left:30px;
  color:white;
  font-size:4vw;
  letter-spacing:-.05em;
  font-weight:600;
  text-shadow:0 2px 20px #0005;
}

.project-meta {
  display:flex;
  justify-content:space-between;
  font-size:11px;
  margin-top:14px;
}

.project-meta span:last-child {
  color:#aaa;
}

.work-bottom {
  display:flex;
  justify-content:space-between;
  align-items:center;
  margin-top:22px;
  font-size:9px;
}

.work-bottom button {
  color:white;
}

.work-bottom>div button {
  font-size:25px;
  padding:0 13px;
}

.all-work {
  font-size:12px;
}

.results {
  background:var(--ink);
  color:var(--paper);
  border-top:1px solid #42423d;
}

.results-heading {
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:5vw;
}

.results h2 {
  font-size:6vw;
}

.results h2>span {
  color:#797a72;
}

.chart {
  width:32%;
}

.chart svg {
  width:100%;
  overflow:visible;
}

.chart-grid {
  stroke:#343530;
  fill:none;
  stroke-width:1;
}

.chart-line {
  stroke:var(--orange);
  stroke-width:3;
  fill:none;
  stroke-dasharray:600;
  stroke-dashoffset:600;
  transition:stroke-dashoffset 2s;
}

.chart.visible .chart-line {
  stroke-dashoffset:0;
}

.chart circle {
  fill:var(--orange);
}

.chart>span {
  display:block;
  margin-top:25px;
  font-size:9px;
  color:#aaa;
}

.result-stats {
  display:grid;
  grid-template-columns:repeat(4,1fr);
  margin-top:70px;
  border-top:1px solid #42423d;
  padding-top:30px;
  gap:20px;
}

.result-stats strong {
  font-size:6vw;
  letter-spacing:-.05em;
  font-weight:500;
  display:block;
}

.result-stats span {
  display:block;
  font-size:10px;
  letter-spacing:.05em;
  margin-top:10px;
  color:#aaa;
}

.data-note {
  font-size:10px;
  color:#8c8c83;
  margin-top:35px;
}

.case-study {
  position:relative;
  min-height:850px;
  overflow:hidden;
  color:white;
  padding:80px var(--pad);
}

.case-bg {
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  object-fit:cover;
  filter:brightness(.42);
}

.case-content {
  position:relative;
  z-index:1;
}

.case-content h2 {
  font-size:6.8vw;
  margin:40px 0 25px;
}

.case-content>p:not(.eyebrow) {
  width:350px;
  max-width:100%;
  font-size:14px;
  line-height:1.7;
}

.case-stats {
  display:flex;
  gap:35px;
  margin:28px 0;
}

.case-stats b {
  font-size:30px;
  display:block;
}

.case-stats span {
  font-size:10px;
}

.case-content>small {
  display:block;
  font-size:9px;
  margin-top:22px;
  letter-spacing:.1em;
  color:#ccc;
}

.case-process {
  position:absolute;
  right:8%;
  top:35%;
  display:flex;
  flex-direction:column;
  gap:25px;
  font-size:13px;
  letter-spacing:.1em;
}

.case-process span:nth-child(even) {
  color:var(--orange);
}

.philosophy {
  text-align:center;
  padding-top:140px;
  padding-bottom:140px;
}

.philosophy h2 {
  font-size:6.6vw;
  margin:45px 0;
}

.philosophy>p:last-child {
  max-width:450px;
  margin:auto;
  font-size:15px;
  line-height:1.8;
}

.gallery {
  background:#e9e7e1;
  overflow:hidden;
}

.gallery h2 {
  font-size:6vw;
}

.gallery-grid {
  display:grid;
  grid-template-columns:repeat(12,1fr);
  align-items:start;
  gap:30px;
  margin-top:60px;
}

.gallery-grid figure {
  margin:0;
}

.gallery-grid img {
  width:100%;
  height:100%;
  object-fit:cover;
}

.gallery-grid figcaption {
  font-size:9px;
  letter-spacing:.08em;
  margin-top:12px;
}

.g1 {
  grid-column:1/6;
  transform:rotate(-5deg);
}

.g2 {
  grid-column:8/13;
  margin-top:100px!important;
  transform:rotate(5deg);
}

.g3 {
  grid-column:2/7;
  transform:rotate(4deg);
  margin-top:50px!important;
}

.gallery-grid>p {
  grid-column:8/13;
  align-self:center;
  font-size:3.4vw;
  line-height:1;
  font-weight:800;
  letter-spacing:-.05em;
}

.gallery-grid>p span {
  display:block;
  font-size:10px;
  letter-spacing:.03em;
  margin-top:25px;
}

.g4 {
  grid-column:7/12;
  transform:rotate(-5deg);
  margin-top:20px!important;
}

.last-word {
  padding:150px var(--pad);
  position:relative;
  overflow:hidden;
}

.last-word p {
  font-size:11vw;
  line-height:.95;
  letter-spacing:-.075em;
  font-weight:800;
}

.last-word span {
  color:var(--orange);
}

.last-word>img {
  position:absolute;
  width:18%;
  right:12%;
  top:40%;
  transform:rotate(12deg);
}

.contact {
  background:var(--orange);
  padding-bottom:80px;
}

.contact h2 {
  font-size:8vw;
}

.contact>div:last-child {
  display:flex;
  align-items:center;
  justify-content:space-between;
  margin-top:55px;
}

.contact>div>p {
  font-size:17px;
}

.contact-button {
  font-size:22px;
  font-weight:700;
  border-bottom:1px solid var(--ink);
  padding:18px 0;
  display:flex;
  gap:90px;
}

.contact-button span {
  font-size:36px;
  transition:transform .3s;
}

.contact-button:hover span {
  transform:translate(6px,-6px);
}

footer {
  background:var(--ink);
  color:var(--paper);
  padding-top:65px!important;
  padding-bottom:25px!important;
}

.footer-main {
  display:grid;
  grid-template-columns:2fr 1fr 1fr;
  gap:60px;
}

.footer-logo {
  width:130px;
  height:75px;
  overflow:hidden;
  display:block;
  position:relative;
}

.footer-logo img {
  position:absolute;
  width:145px;
  max-width:none;
  top:-26px;
  left:-7px;
  mix-blend-mode:screen;
}

.footer-main p {
  font-size:13px;
  line-height:1.8;
  color:#aaa;
  margin-top:22px;
}

.footer-main>div>span {
  display:block;
  font-size:10px;
  letter-spacing:.08em;
  color:#aaa;
  margin:12px 0 26px;
}

.footer-main>div>a:not(.footer-logo),.footer-main>div>button {
  display:block;
  font-size:13px;
  padding:0;
  margin-bottom:12px;
}

.footer-main small {
  font-size:11px;
  color:#aaa;
  display:block;
  margin-top:30px;
}

.footer-bottom {
  border-top:1px solid #42423d;
  margin-top:70px;
  padding-top:24px;
  display:flex;
  justify-content:space-between;
  font-size:9px;
  color:#aaa;
}

dialog {
  border:0;
  background:var(--paper);
  color:var(--ink);
  padding:55px;
  width:min(720px,94vw);
  max-height:90svh;
  overscroll-behavior:contain;
}

dialog::backdrop {
  background:#000b;
  backdrop-filter:blur(7px);
}

dialog h2 {
  font-size:48px;
  margin:25px 0;
}

dialog>p:not(.eyebrow) {
  font-size:14px;
  line-height:1.6;
  max-width:480px;
}

.dialog-close {
  position:absolute;
  right:20px;
  top:15px;
  font-size:32px;
}

form {
  display:grid;
  gap:20px;
  margin-top:30px;
}

form label {
  font-size:11px;
  font-weight:600;
  display:grid;
  gap:8px;
}

form input,form textarea,form select {
  width:100%;
  border:0;
  border-bottom:1px solid #aaa;
  background:transparent;
  border-radius:0;
  padding:10px 0;
  color:var(--ink);
  font-size:15px;
}

form .pill {
  justify-content:space-between;
}

form>small {
  font-size:10px;
  color:#666;
  line-height:1.6;
}

.form-status {
  font-size:12px;
}

#project-dialog {
  width:min(1000px,94vw);
}

#project-details>img {
  width:100%;
  max-height:420px;
  object-fit:cover;
  margin-top:25px;
}

#project-details>p {
  font-size:15px;
  line-height:1.8;
  margin:20px 0;
}

.project-detail-grid {
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:25px;
  padding:25px 0;
  border-top:1px solid var(--line);
}

.project-detail-grid h3 {
  font-size:12px;
  margin-bottom:12px;
}

.project-detail-grid p {
  font-size:13px;
  line-height:1.7;
}

.reveal {
  transition:opacity .8s,transform .8s;
}

.reveal.pending {
  opacity:.12;
  transform:translateY(35px);
}

@keyframes ticker {
  to {
    transform:translateX(-50%);
  }
}

@keyframes intro-out {
  to {
    transform:translateY(-101%);
    visibility:hidden;
  }
}

@keyframes intro-click {
  from {
    transform:scale(.7);
  }
  to {
    transform:scale(1);
  }
}

@keyframes pulse {
  to {
    transform:scale(6);
    opacity:0;
  }
}

@media(min-width:1600px) {
  .hero-copy {
    padding-top:110px;
  }
  .hero-bottom {
    margin-top:45px;
  }
  .soda {
    height:265px;
  }
  .fashion {
    height:295px;
  }
  .aura,.noir {
    height:205px;
  }
}

@media(max-width:1000px) {
  .nav nav {
    gap:17px;
    margin-right:0;
  }
  .hero h1 {
    font-size:8.6vw;
  }
  .hero-copy {
    padding-top:115px;
  }
  .hero-bottom {
    gap:30px;
  }
  .soda {
    top:155px;
    height:165px;
  }
  .fashion {
    top:135px;
    height:175px;
  }
  .noir,.aura {
    bottom:85px;
    width:21%;
    height:140px;
  }
  .statement-bottom {
    margin-top:40px;
  }
  .services-heading h2 {
    font-size:7vw;
  }
  .service-journey {
    gap:4vw;
  }
  .service-trigger h3 {
    font-size:18px;
  }
  .service-art {
    height:450px;
  }
  .work h2 {
    font-size:6vw;
  }
  .project-button {
    height:46vh;
  }
  .section-label {
    font-size:9px;
  }
  .case-study {
    min-height:760px;
  }
  .case-content h2 {
    font-size:8vw;
  }
  .footer-main {
    gap:30px;
  }
}

@media(max-width:700px) {
  :root {
    --pad:6vw;
  }
  .section {
    padding:70px var(--pad);
  }
  .nav {
    height:76px;
    gap:10px;
  }
  .brand {
    width:85px;
    height:52px;
  }
  .brand img {
    width:96px;
    top:-19px;
  }
  .nav nav,.nav-cta {
    display:none;
  }
  .menu-toggle {
    display:flex;
    align-items:center;
    gap:14px;
    font-size:12px;
  }
  .menu-toggle span {
    font-size:20px;
  }
  .mobile-menu {
    position:fixed;
    inset:76px 0 0;
    background:var(--ink);
    color:var(--paper);
    padding:35px var(--pad);
    z-index:45;
    display:flex;
    flex-direction:column;
    gap:20px;
    visibility:hidden;
    transform:translateY(-120%);
    transition:transform .5s,visibility .5s;
  }
  .mobile-menu.open {
    transform:none;
    visibility:visible;
  }
  .mobile-menu>a {
    font-size:clamp(30px,8vw,50px);
    font-weight:600;
    letter-spacing:-.04em;
  }
  .mobile-menu>button {
    align-self:flex-start;
    color:var(--orange);
    font-size:16px;
    padding:15px 0;
  }
  .menu-open .nav {
    position:fixed;
    background:var(--paper);
  }
  .hero {
    height:900px;
    max-height:none;
    min-height:860px;
    padding-top:76px;
  }
  .hero-top {
    padding-top:20px;
    font-size:8px;
  }
  .hero-top>span:last-child {
    display:none;
  }
  .hero-copy {
    padding-top:185px;
  }
  .hero-copy .eyebrow {
    font-size:8px;
    margin-bottom:18px;
  }
  .hero h1 {
    font-size:9.4vw;
    line-height:1.06;
  }
  .hero-bottom {
    flex-direction:column;
    align-items:center;
    text-align:center;
    gap:22px;
    margin-top:24px;
  }
  .hero-bottom p {
    font-size:12px;
    line-height:1.7;
  }
  .hero-bottom .text-link {
    padding:0;
    margin-top:18px;
  }
  .text-link span {
    margin-left:15px;
  }
  .hero-foot {
    font-size:8px;
    bottom:24px;
  }
  .hero-foot>span:nth-child(2) {
    display:none;
  }
  .soda {
    width:33%;
    height:135px;
    left:5%;
    top:130px;
    transform:rotate(-12deg);
  }
  .fashion {
    width:34%;
    height:135px;
    right:2%;
    top:128px;
    transform:rotate(12deg);
  }
  .aura {
    width:27%;
    height:105px;
    left:-5%;
    bottom:72px;
  }
  .noir {
    width:30%;
    height:105px;
    right:-4%;
    bottom:66px;
  }
  .tiny-note {
    top:195px;
    left:41%;
    font-size:9px;
  }
  .float-ad>span {
    font-size:5px;
    padding:6px;
  }
  .hero-click .click-spark {
    font-size:.4em;
    right:-.65em;
  }
  .hero-click:after {
    height:2px;
  }
  .click-sequence {
    height:220vh;
  }
  .sequence-inner span {
    font-size:12vw;
  }
  .click-sequence>p {
    font-size:8px;
  }
  .section-label {
    font-size:8px;
    margin-bottom:38px;
    gap:20px;
  }
  .section-label>span:last-child {
    text-align:right;
    max-width:42%;
  }
  .statement h2 {
    font-size:11.5vw;
  }
  .statement-bottom {
    gap:25px;
    margin-top:35px;
    justify-content:flex-start;
  }
  .statement-bottom p {
    font-size:12px;
  }
  .asterisk {
    font-size:65px;
  }
  .brand-stats {
    grid-template-columns:1fr 1fr;
    gap:30px;
    margin-top:45px;
    padding-top:25px;
  }
  .brand-stats strong {
    font-size:17vw;
  }
  .brand-stats p {
    font-size:11px;
    margin-top:7px;
  }
  .ticker {
    padding:16px 0;
    margin:10px 0;
  }
  .ticker>div {
    font-size:28px;
  }
  .services-heading {
    display:block;
    margin-bottom:35px;
  }
  .services-heading h2 {
    font-size:11vw;
  }
  .services-heading>p {
    width:100%;
    font-size:13px;
    margin-top:28px;
  }
  .service-journey {
    display:flex;
    flex-direction:column;
    gap:30px;
  }
  .service-art {
    position:relative;
    top:0;
    height:280px;
  }
  .service-art strong {
    font-size:9vw;
  }
  .service-trigger h3 {
    font-size:19px;
  }
  .service-content p {
    font-size:13px;
  }
  .service-trigger {
    padding:19px 0;
  }
  .experiment {
    min-height:630px;
    padding-top:60px;
  }
  .experiment .eyebrow {
    font-size:8px;
  }
  .experiment h2 {
    font-size:12vw;
  }
  .explosion {
    height:310px;
  }
  .explosion>button>img {
    height:80px;
  }
  .format {
    width:95px;
    height:130px;
    left:calc(50% - 45px);
    font-size:8px;
    padding:10px;
  }
  .format b {
    font-size:22px;
  }
  .f2 {
    width:130px;
    height:95px;
  }
  .f3 {
    width:140px;
    height:80px;
  }
  .f3 b {
    font-size:12px;
  }
  .exploded .f1 {
    transform:translate(-110px,-25px) rotate(-15deg);
  }
  .exploded .f2 {
    transform:translate(-115px,160px) rotate(6deg);
  }
  .exploded .f3 {
    transform:translate(15px,-55px) rotate(-6deg);
  }
  .exploded .f4 {
    transform:translate(105px,20px) rotate(12deg);
  }
  .exploded .f5 {
    transform:translate(75px,150px) rotate(-10deg);
  }
  .experiment-result {
    font-size:15px;
    margin-top:40px;
  }
  .work {
    height:auto;
    padding:55px 0 25px;
  }
  .work-sticky {
    position:relative;
    top:auto;
    height:auto;
    min-height:0;
    padding:0;
  }
  .work .section-label,.work-head,.work-bottom {
    margin-left:var(--pad);
    margin-right:var(--pad);
  }
  .work-head {
    margin-top:35px;
  }
  .work h2 {
    font-size:8vw;
  }
  .work-count {
    font-size:10px;
  }
  .work-track {
    gap:5vw;
    overflow-x:auto;
    scroll-snap-type:x mandatory;
    padding:0 var(--pad) 12px;
    scrollbar-width:thin;
    scrollbar-color:var(--orange) transparent;
    transform:none!important;
  }
  .project {
    flex-basis:85vw;
    scroll-snap-align:center;
  }
  .project-button {
    height:370px;
    min-height:0;
  }
  .project-overlay {
    font-size:8vw;
    left:20px;
    bottom:20px;
  }
  .project-meta {
    font-size:9px;
    gap:10px;
  }
  .work-bottom {
    font-size:8px;
    flex-wrap:wrap;
    gap:16px;
  }
  .work-bottom>span {
    max-width:48%;
    line-height:1.5;
  }
  .all-work {
    font-size:10px;
  }
  .results-heading {
    display:block;
  }
  .results h2 {
    font-size:10.7vw;
  }
  .chart {
    width:60%;
    margin:45px 0 0 auto;
  }
  .result-stats {
    grid-template-columns:1fr 1fr;
    gap:30px;
    margin-top:35px;
  }
  .result-stats strong {
    font-size:14vw;
  }
  .result-stats span {
    font-size:8px;
  }
  .data-note {
    font-size:9px;
    line-height:1.7;
  }
  .case-study {
    min-height:810px;
    padding:60px var(--pad);
  }
  .case-content .eyebrow {
    font-size:8px;
  }
  .case-content h2 {
    font-size:11vw;
    margin:40px 0 30px;
  }
  .case-content>p:not(.eyebrow) {
    max-width:280px;
    font-size:13px;
  }
  .case-process {
    position:relative;
    top:auto;
    right:auto;
    flex-direction:row;
    align-items:center;
    gap:10px;
    margin-top:45px;
    font-size:8px;
  }
  .case-process span:nth-child(even) {
    transform:rotate(-90deg);
  }
  .philosophy h2 {
    font-size:9vw;
    line-height:1.06;
  }
  .philosophy .eyebrow {
    font-size:8px;
  }
  .philosophy>p:last-child {
    font-size:13px;
  }
  .gallery h2 {
    font-size:10vw;
  }
  .gallery-grid {
    gap:16px;
    margin-top:40px;
  }
  .g1 {
    grid-column:1/9;
  }
  .g2 {
    grid-column:5/13;
    margin-top:20px!important;
  }
  .g3 {
    grid-column:1/9;
    margin-top:15px!important;
  }
  .gallery-grid>p {
    grid-column:3/13;
    font-size:7vw;
    margin-top:20px;
  }
  .g4 {
    grid-column:4/13;
  }
  .gallery-grid figcaption {
    font-size:7px;
  }
  .last-word {
    padding:100px var(--pad);
  }
  .last-word p {
    font-size:14.5vw;
  }
  .last-word>img {
    width:16%;
    right:8%;
    top:43%;
  }
  .contact h2 {
    font-size:12vw;
  }
  .contact>div:last-child {
    display:block;
    margin-top:35px;
  }
  .contact>div>p {
    font-size:13px;
  }
  .contact-button {
    font-size:17px;
    gap:70px;
    margin-top:25px;
  }
  .footer-main {
    grid-template-columns:1fr 1fr;
    gap:35px;
  }
  .footer-main>div:first-child {
    grid-column:1/-1;
  }
  .footer-main p {
    font-size:12px;
  }
  .footer-main>div>a:not(.footer-logo),.footer-main>div>button {
    font-size:11px;
  }
  .footer-main small {
    font-size:9px;
  }
  .footer-bottom {
    flex-wrap:wrap;
    gap:22px;
    line-height:1.6;
    margin-top:45px;
  }
  .footer-bottom>span:nth-child(2) {
    order:3;
    width:100%;
  }
  dialog {
    padding:40px 25px;
  }
  dialog h2 {
    font-size:35px;
  }
  .project-detail-grid {
    grid-template-columns:1fr;
    gap:20px;
  }
  .project-detail-grid p {
    font-size:13px;
  }
  .intro>span {
    font-size:50px;
  }
}

@media(prefers-reduced-motion:reduce) {
  html {
    scroll-behavior:auto;
  }
  *,*:before,*:after {
    animation-duration:.01ms!important;
    animation-delay:0ms!important;
    transition-duration:.01ms!important;
  }
  .intro {
    display:none;
  }
  .cursor {
    display:none!important;
  }
  .click-sequence {
    height:auto;
    padding:80px 20px;
  }
  .sequence-inner {
    position:static;
    height:auto;
    display:flex;
    flex-wrap:wrap;
    gap:20px;
  }
  .sequence-inner span {
    position:static;
    font-size:8vw;
    opacity:1;
    transform:none;
  }
  .click-sequence>p {
    position:static;
    margin-top:30px;
  }
  .work {
    height:auto;
    padding:45px 0;
  }
  .work-sticky {
    position:relative;
    height:auto;
    min-height:0;
  }
  .work-track {
    overflow-x:auto;
    scroll-snap-type:x mandatory;
    transform:none!important;
  }
  .project {
    scroll-snap-align:start;
  }
  .chart-line {
    stroke-dashoffset:0;
  }
  .reveal.pending {
    opacity:1;
    transform:none;
  }
}

.brand,.footer-logo {
  height:auto;
  overflow:visible;
}

.brand img,.footer-logo img {
  position:static;
  width:100%;
  max-width:100%;
  filter:none;
  mix-blend-mode:normal;
}

.service-name {
  font-size:22px!important;
  color:inherit!important;
  letter-spacing:-.035em;
  font-weight:600;
}

.service-trigger>span:first-child {
  font-weight:400;
}

.service-trigger {
  text-transform:none;
}

.cursor {
  mix-blend-mode:normal;
}

@media(pointer:fine) and (prefers-reduced-motion:no-preference) {
  body,a,button {
    cursor:none;
  }
}

@media(max-width:700px) {
  .service-name {
    font-size:19px!important;
  }
}

.nav {
  position:fixed;
  background:rgba(245,243,238,.94);
  backdrop-filter:blur(12px);
}

.nav .brand {
  width:105px;
}

.nav .brand img {
  width:100%;
}

@media(max-width:700px) {
  .nav .brand {
    width:85px;
  }
}

/* Sculptural type: solid extruded lettering moving through a perspective stage. */
.sequence-inner {
  perspective:1000px;
  perspective-origin:50% 44%;
  isolation:isolate;
}

.sequence-inner>span {
  transform-style:preserve-3d;
  line-height:1.08;
  white-space:nowrap;
  will-change:transform,opacity;
  transition:none;
  backface-visibility:hidden;
}

.sequence-inner>span i {
  font:inherit;
  letter-spacing:inherit;
  font-style:normal;
  display:block;
  backface-visibility:hidden;
}

.word-face {
  position:relative;
  color:#f5f3ee;
  text-shadow:0 -1px 0 #fff,0 1px 0 #cacac2;
  transform:translateZ(1px);
}

.word-depth {
  position:absolute;
  inset:0;
  color:#66665e;
  text-shadow:1px 1px 0 #42423c;
  pointer-events:none;
}

.word-depth:last-child {
  text-shadow:0 15px 24px #0009,0 35px 55px #0008;
}

.sequence-inner>span:first-child .word-face,.sequence-inner>span:last-child .word-face {
  color:var(--orange);
  text-shadow:0 -1px 0 #ffb374,0 1px 0 #e85b00;
}

.sequence-inner>span:first-child .word-depth,.sequence-inner>span:last-child .word-depth {
  color:#ad3d00;
  text-shadow:1px 1px 0 #7d2b00;
}

@media(max-width:700px) {
  .sequence-inner {
    perspective:700px;
  }
  .sequence-inner>span {
    font-size:11.3vw;
  }
}

@media(prefers-reduced-motion:reduce) {
  .sequence-inner {
    perspective:none;
  }
  .sequence-inner>span {
    transform:none!important;
    visibility:visible!important;
    will-change:auto;
  }
  .word-depth {
    display:none!important;
  }
  .word-face {
    transform:none;
    text-shadow:none;
  }
}

/* Approved client refinements: clearer click affordance, quieter hero. */
.hero-foot {
  justify-content:center;
}

#big-click[aria-pressed="false"]>img {
  animation:invite-click 1.65s ease-in-out infinite;
  transform-origin:50% 50%;
}

#big-click>span {
  font-size:12px;
  font-weight:700;
  letter-spacing:.06em;
}

#big-click:focus-visible {
  outline:2px solid var(--orange);
  outline-offset:14px;
}

@keyframes invite-click {
  0%,100% {
    transform:scale(1) rotate(-4deg);
  }
  50% {
    transform:scale(1.2) rotate(3deg);
  }
}

@media(prefers-reduced-motion:reduce) {
  #big-click[aria-pressed="false"]>img {
    animation:none;
  }
}